How a beauty brand scaled through Diwali and Black Friday at a 5.12x blended ROAS, with founder-led creative testing, influencer partnership ads and category-led Meta and Google campaigns.
Winning beauty at scale is a creative testing game.
Contact UsFlashReach turned a strong festive offer into a high-volume growth engine, with clean account structure, relentless creative testing and Google Ads capturing the demand Meta created.
Diwali and Black Friday bring high intent for cosmetics. The mission was to grow sales sharply while keeping ROAS high, in a category where most brands struggle to stay profitable.
We will audit your ad account, funnel, creative library, and conversion gaps.
FlashReach connected broad prospecting, influencer and founder-led creative, cost cap scaling and a multi-campaign Google setup into one sale-season system.
Broad audiences, mainly on Instagram, excluding past purchasers, visitors and engagers, with dedicated MOF, BOF and past-customer campaigns.
Influencer content with seasonal problem statements and the festive offer, scaled through partnership ads. Around 80 videos tested.
Dedicated campaigns for each product category kept budget and attention on every line.
One founder video per USP with 3 unique hooks each, tested in Meta's flexible ad format. ₹16L spent on founder videos alone.
Top-performing ads scaled with cost caps on 7-day click attribution to protect efficiency.
Category PMax, catch-all, sale, new-customer and bestseller campaigns, plus pinned headlines, Merchant Center promotions and countdowns.
The result came from planning the sale as a system: reach new buyers, test creative relentlessly, scale winners carefully and capture every high-intent search.
Broad, exclusion-led prospecting on Instagram focused spend on acquisition.
Influencer and founder videos broken into USP buckets with multiple hooks.
Cost caps on proven ads grew volume while holding efficiency.
Google PMax, search and Shopping turned Meta-driven intent into sales.
See how creative, structure and channel mix combined into ₹2.39 Cr in two months.
October and November combined delivered ₹2,39,01,381 in revenue on ₹45,17,908 of ad spend.
A 5.12x blended ROAS in one of the toughest categories to scale.
The golden takeaway: one primary founder video per product USP, each with three different openings, tested at scale. Formats that carried the account:
Meta was the main scaling channel, built around new customer acquisition and category focus.
Past purchasers, website visitors and engagers were excluded from prospecting to keep spend on new customers.
Google captured the high-intent traffic Meta created, including brand search.
Merchant Center promotions and "Sale ends in X hours" countdowns in headlines lifted CTR and conversions.
Broad prospecting, relentless founder and influencer creative testing, cost cap scaling and a Google setup built to capture demand worked together.
If festive spend rises but ROAS falls, check whether your creative volume keeps pace with budget and whether search is capturing the demand your social ads create.
The brand didn't just ride the sale season. It built a creative testing and demand capture system that scaled profitably.
If your brand has demand but scale feels inconsistent, FlashReach can identify the creative, media, and conversion levers most likely to unlock the next stage.
Which angles are fatigued, missing, or ready to scale.
Where spend is leaking across campaigns, audiences, and placements.
Where landing pages, PDPs, offers, or checkout are lowering return.
What to test first, what to cut, and what deserves more budget.
FlashReach is a performance marketing agency in Delhi building growth systems for ambitious D2C brands across ads, creatives, CRO, and SEO. Start with a focused growth audit.
We work primarily with D2C brands that are already spending ₹2L+ per month on Meta ads and have confirmed product-market fit. Our sweet spot is brands doing ₹50L–₹5Cr annually that are ready to scale profitably , fashion, beauty, skincare, home, health, pets, and more.
We start with a free 30-minute growth audit where we review your current ad account, funnel, and creative setup. From there, we present a clear growth plan. If we're aligned, onboarding takes 5–7 days , after which we move fast. Most clients see meaningful improvements in ROAS or conversion rate within the first 30–45 days.
We don't believe in fake guarantees. What we do promise is a rigorous, proven system, the same one that's driven ₹100 Cr+ in revenue across 100+ brands. We're transparent about what's working, what isn't, and what we're doing about it. You'll always know exactly where your money is going and why.
Most agencies manage your ads. We engineer your growth. That means we go beyond the ad account , we look at your creative, your offer, your landing page, your AOV, and your retention. We treat performance as Creative + CRO + AOV + LTV, not just ROAS. We're also founder-led, which means you get senior attention , not a junior account manager.
We work on monthly retainers. There's no lock-in, we earn your trust month to month. Our minimum engagement is typically ₹2L/month in ad spend with a management fee on top. Reach out and we'll find a structure that works for your stage.
Our pricing structure varies depending on the brand, the scope of work, and the channels involved. We'll share full details once we understand your requirements better , reach out and we'll put together a structure that makes sense for your stage and goals.
We do provide static and carousel content, along with curated AI Videos. However, we do depend on the brands to share us the In House, UGC, & Founder led videos as per our requirements & suggestions.
Join 100+ brand founders who chose to scale profitably. Start with a free 30-minute growth audit, no commitment, no pitch deck, just honest insight on where your brand can grow.
