Scaling a Men's Fashion Business from 2 Lakhs/month to 17.5 Lakhs/month in 3 Months via Meta Ads
We successfully scaled a men’s fashion brand from 2 Lakhs per month to 17.5 Lakhs per month in just three months using strategic Meta Ads campaigns. Here’s how we did it.
1) Creative Ideation and Content Strategy
We brainstormed impactful ad creatives with the client and provided specific references & exact hooks to help them produce high-quality content through influencers. We wrote and recorded engaging voiceover scripts focused on the brand’s products and repurposed existing content to maximize its potential.
Our efforts paid off significantly. Our voice over videos alone achieved an average ROAS of 4.6X and generated 8 Lakhs in revenue. These videos were a major contributor to our sales drove substantial growth for the brand. It even led to a temporary stockout of some of the products, causing a slight dip in revenue the following month.
2) Conversion Rate Optimization
We identified friction points on the client’s website and implemented a few things to streamline the purchasing process, reduce drop-off rates, and increase completed transactions:
- Cart App: We installed a separate add-to-cart app to simplify the shopping experience.
- Gokwik Integration: We integrated Gokwik, a third-party checkout tool, to make the checkout process in a single click and more user-friendly.
- Website Sorting: We improved the website’s sorting functionality to help customers find products more easily.
- Customer Reviews: We added customer reviews to build trust and encourage purchases.
- Shipping and Returns Info: We made shipping and return information more transparent and easily accessible.
- Visual Enhancements: We added icons and changed text colors to highlight important information, making it easier for customers to navigate and make informed decisions.
3) Scaling Winning Creatives
We continuously tested and analyzed the ad performance to see what worked best. After identifying a winning creative, we didn’t just let it sit there. We took it and scaled it up using bid cap campaigns, which helped us manage costs while maximizing reach and effectiveness. This strategy allowed us to reach more potential customers without overspending, driving consistent revenue growth.
4) Strategic Offers and Average Order Value (AOV) Optimization
We analyzed the client’s Average Order Value and units sold per transaction. Based on our findings, we developed strategic cart value offers that incentivized higher spending. This boosted the client’s AOV by 20%, increasing it from 1718 to approx 2000, and contributed to the overall revenue growth.
That’s how we grow our brands at FlashReach!
If you want to achieve similar results for your business, partner with us. Let’s take your brand to new heights!