How we achieved 2.39 CR for a Beauty Brand using Meta & Google Ads at a 5.2X Blended ROI in 2 months
We had an exciting opportunity this Diwali & Black Friday, with good offers across our beauty client’s entire range, we knew we had a powerful offer on our hands Diwali season & Black Friday times are high-intent, with customers actively seeking cosmetic products, so it was crucial to make the offers reach as many new customers as possible.
BTW, beauty is one of the toughest categories to crack. The ROAS we’ve achieved might sound unreal, but the results are 100% real and absolutely achievable—and we’re excited to share this with the world!
Overall Results for October & November Combined
Total Spends: ₹45,17,908
Revenue: ₹2,39,01,381
Blended ROAS: 5.12
Our mission? To increase sales while maintaining a high ROAS. Starting off with some screenshots:
What all Strategies worked on Meta Ads?
We incorporated multiple ad formats, influencer collaborations, and an optimized account structure to reach new customers and enhance ad performance. Here’s how :
1) Broad Audience Targeting for Top-of-Funnel Campaigns
To reach fresh prospects, we focused majorly on broad audience targeting across TOF campaigns, excluding past purchasers, website visitors, and engagers. The targeting was majorly Instagram only.
This exclusion allowed us to concentrate on acquiring new customers, widening the brand’s reach, and driving growth. We did have dedicated campaigns set up for MOF, BOF & Past Customers.
2) Influencer Content with Targeted Hooks and Problem Statements
The brand collaborated with influencers to create content that resonated with potential buyers. Each piece of influencer content incorporated some problem statements relevant to the season & consisted of our Diwali & BFCM offer, attracting new customers by addressing common beauty needs & irresistible offer.
To further boost reach, we used partnership ads, leveraging the influencers’ audience bases to scale performance effectively.
We tested around 80 such videos in 2 months!!
3) Dedicated Campaigns for Product Categories and Clean Account Structure
To streamline ad management and ensure visibility for each product line, we maintained a clean ad account structure. Dedicated campaigns were created for each product category, ensuring that budget and focus remained consistent, and individual product lines received the attention they needed.
4) Crazy Extensive Creative Testing with Founder Videos with multiple Product Hooks (Golden Takeaway from Our Case Study )
Using videos featuring the brand’s founder, we created one primary video, each with 3 unique hooks. So we got 3 variations of a particular video with different introductions.
We further broke down the product USPs and created buckets for testing each USP. That’s how we scaled up the brand using creative testing
So basically – one video each for each USP having 3 different variations! We tested these in Meta’s Flexible Ad Format.
Imagine how many content pieces we would have generated by making these buckets for each product/ category
In total, we spent 16L on such founder’s videos only!!
5) Scaling Top-Performing Ads Using Cost Caps
For ads that demonstrated strong engagement and conversions, we applied cost caps to maintain budget efficiency as we scaled up. Do note that we used 7-Day Click only attribution for cost caps. This approach enabled us to control costs while maximizing the visibility of our best-performing creatives.
What all things we did on Google Ads?
- Multiple P-Max Campaigns for Comprehensive Coverage: We didn’t stop at just one P-Max campaign, because the brand offers a wide range of products—Eye, Face, Lip, and more—we created multiple PMax campaigns to give each category the spotlight it deserves. We ran a Catch-All campaign to showcase the entire collection, plus a dedicated sale campaign to boost visibility for seasonal offers. On top of that, we launched campaigns focused on newly released items and bestsellers, ensuring that each got targeted attention and traction
2. Promoting different products only for new customer acquisition To reach a broader audience, we launched a P-Max campaign aimed specifically at new customers. This way, we were able to expand visibility among people who hadn’t shopped with us before, balancing our focus between new customer acquisition and keeping existing customers engaged
3. Pinned Headlines for More Engaging Sales Messages For our search ads, we made sure the key details couldn’t be missed. We pinned our top headlines and descriptions in Google Search ads, placing our most compelling sales messages front and center. This helped ensure that customers instantly noticed the sale details, boosting our click-through rates and conversions
4. Promotions at the Merchant Center Level for Extra Visibility To make our Shopping ads more clickable, we added promotions right in the Merchant Center, not just at the ad or campaign level. By displaying promo codes and offers upfront, we made the ads more eye-catching and motivated customers to click through to the site.
5. Sales Countdown in Headlines to Create Urgency We amped up urgency by adding a countdown to our headlines, like “Sale Ends in X Hours.” While the countdown was already on our website, adding it to our ads heightened the sense of urgency, helping increase CTRs and conversions
Google Ads wasn’t our main scaling channel, but it helped us capture the high-intent traffic driven by Meta ads. By making the most of this strategy, we hit an 11X ROAS (This included brand search campaigns).
And that’s a wrap! The client is Happy , and at FlashReach, we’re proud to have stayed true to our WIN-WIN value system, delivering success on both sides!
If you’re looking for a team that can boost your brand’s growth with a well-rounded, customer-centric strategy, let’s talk about what we at Flashreach can do for your brand!