How We Scaled a Pet Clothing Brand to ₹45L Revenue in Just 2 Months: A Meta Advertising Success Story

We are excited to share how our agency helped a pet accessories and clothing brand achieve remarkable growth through strategic Meta advertising. During October and November 2024, we generated ₹45L in revenue with a blended ROAS of 4.5 – all without relying on discounts or promotional offers.

Campaign Overview
Duration:

October-November 2024

Total Ad Spend: ₹993,207

Revenue Generated: ₹45,30,454

Blended ROAS: 4.5

The Opportunity

We identified a perfect scaling opportunity as we approached both the festive season and winter months. Pet owners typically seek special outfits for their beloved companions during these periods, making it crucial to reach new customers effectively while maintaining profitability.

Winning Strategies

1. Strategic Campaign Structure

We implemented a meticulously segmented campaign structure divided into two major product categories:

  • Festive Wear
  • Winter Wear

For each category, we created separate campaigns targeting different stages of the marketing funnel:

  • Top of Funnel (TOF): Focused on reaching new audiences interested in pet stores, pet clothing, and winter wear, while excluding past purchasers and engagers to maintain audience freshness
  • Middle of Funnel (MOF): Targeted warm audiences showing interest in our products
  • Bottom of Funnel (BOF): Concentrated on high-intent customers
  • Dedicated campaigns for past customers
2. Systematic Ad Testing Framework

We implemented a streamlined approach to creative testing:

  • Limited each ad set to one single ad to accurately test creative performance
  • Tested maximum two audiences per segment
  • Scaled winning ads both vertically and horizontally
  • Established clear performance thresholds for pausing underperforming ads
3. Dynamic Ads for Broad Audiences (DABA)

Our extensive product catalog required a smart approach to showcase all items effectively:

  • Implemented DABA campaigns to showcase our full product range
  • Generated approximately 205 sales
  • Achieved a ROAS of 3.3
4. Cost Cap Campaign Optimization

We allocated 40% of our budget to bid testing campaigns, which proved crucial for scaling:

  • Combined cost caps with our best-performing ad creative
  • Generated 909 purchases at a 3.27 ROAS
  • Successfully paired cost cap campaigns with Dynamic Creative Optimization (DCO) for enhanced performance
5. Video Content Strategy

Our content creation approach focused on engagement and conversion:

Developed compelling hook-based video scripts
Incorporated professional voiceovers to enhance engagement
Created standardized scripts for team implementation
Maintained consistent brand messaging while standing out in the feed

6. Content Repurposing Excellence

We maximized our content investment through strategic repurposing:

Adapted festive content for wedding season through updated voiceovers and text
Leveraged top-performing content across social media channels
Maintained consistent performance while reducing content production costs

7. Educational Middle-of-Funnel Campaign

We addressed a common pain point in pet clothing purchases :

Created educational content about size selection for different dog breeds
Significantly improved conversion rates by reducing purchase anxiety
Enhanced customer confidence in product selection

What Didn't Work

Our testing revealed several strategies that underperformed :

  1. Lookalike Audiences: Broad and interest-based targeting outperformed lookalike audiences, confirming Meta’s shift toward creative-driven targeting
  2. Advantage+ Campaigns: Manual campaign management consistently delivered better results
  3. Dynamic Remarketing: Failed to meet performance expectations

Website Optimization Initiatives

To support our advertising efforts, we implemented several conversion rate optimization (CRO) improvements:

Review Generation :

  • Implemented customer incentives for review submission
  • increased social proof on product pages

Customer Experience Enhancements :

  • Added estimated delivery times to product pages
  • Incorporated product videos showing pets wearing the items
  • Implemented cart upsell features
  • Created curated product combinations to increase average order value (AOV)

Key Learnings

  1. Creative-First Approach: In today’s Meta advertising landscape, compelling creative outweighs audience targeting sophistication
  2. Testing Framework: A systematic approach to testing with clear metrics and thresholds is crucial for scaling
  3. Content Optimization: Strategic repurposing of high-performing content can maintain results while reducing production costs
  4. Customer Education: Addressing common purchase barriers through educational content can significantly impact conversion rates

And that’s a wrap! The client is Happy , and at FlashReach, we’re proud to have stayed true to our WIN-WIN value system, delivering success on both sides!

If you’re looking for a team that can boost your brand’s growth with a well-rounded, customer-centric strategy, let’s talk about what we at Flashreach can do for your brand!

Contact us today