Case Studies / Beauty / Meta + Google Ads
Performance Marketing Case Study

₹9.01 Cr in net revenue for a skincare brand

How a skincare brand nearly doubled net revenue by turning Meta, Google, founder-led video, CRO, and remarketing into one performance engine.

₹9.01 CrNet revenue
+86%Growth vs last FY
40,795Purchases driven

Growth wasn't a budget problem. It was a creative problem.

Contact Us
₹9.01 CrNet revenue
+86%Growth vs last FY
40,795Purchases driven
3.3xBlended ROAS
597Unique ads tested
100M+Impressions delivered
The Shift

What changed after FlashReach stepped in

FlashReach moved the brand from scattered growth efforts to a connected acquisition system built around sharper creative, smarter media, and stronger conversion.

Before

  • Growth was flattening even with an existing catalogue and community.
  • Founder-led content was useful but not systematised.
  • Meta and Google were not behaving like one connected engine.
  • Landing-page and checkout friction reduced paid-traffic yield.

After

  • Founder and UGC formats became a repeatable creative pipeline.
  • 597 unique ads created enough volume to identify winners.
  • Meta created demand while Google captured high-intent searches.
  • Offer-matched pages and checkout improvements lifted conversion.
Diagnosis

What was blocking profitable scale

The skincare brand already had a catalogue and community, but growth had flattened. The account needed a system that could scale spend while keeping blended efficiency intact.

  • The brand needed more creative velocity.
  • Founder-led and creator assets were under-systematised.
  • Google needed to capture demand created by Meta.
  • Checkout and landing-page friction needed to be reduced.

Want this diagnosis for your brand?

We will audit your ad account, funnel, creative library, and conversion gaps.

Book Audit
The System

The growth engine behind the result

FlashReach connected creative testing, audience strategy, offer design, and conversion improvements so the brand could scale with more control.

Founder-led video engine

Recurring familiar faces created recognition, trust, and low-cost freshness.

Testing at volume

597 unique ads and 988 total variants created enough shots to find scalable winners.

Ruthless scale logic

53 ads earned meaningful budget; the top 20 drove 45% of revenue.

Demand capture

Meta created demand; Google caught branded, product, and category intent.

Audience-led scaling

Spend followed the 25-44 core and pushed harder into high-performing 35+ buyers.

CRO + checkout

Offer-matched pages, one-click checkout, and partial-prepaid shifts improved the funnel after the click.

Growth Blueprint

How the win was engineered

The result came from a connected performance system: better hooks, cleaner media allocation, sharper offers, and fewer conversion leaks.

Creative velocity

Founder-led and UGC videos became a repeatable testing system instead of one-off content.

Media allocation

Spend moved toward the few ads, audiences, and channels proving they could hold efficiency.

Demand capture

Meta generated interest while Google captured branded, product, and category intent.

Conversion lift

Landing pages, checkout, and payment flow improvements protected the revenue after the click.

Proof

Explore the mechanism behind the result

See how revenue, creative, audience, and conversion improvements worked together to turn paid traffic into measurable growth.

₹4.84 Cr → ₹9.01 Cr

The year changed because the growth system changed: more creative velocity, better demand capture, and stronger post-click conversion.

Before Now
Ads Tested597
Earned Budget53
Top Ads45% revenue

597 unique ads tested

The account tested wide, then pushed budget behind the few ads that actually earned scale.

Stop scrolling, check your face
It's not fat, it's puffiness
Jaw clenching is changing your face
Fight gravity naturally
Before you book fillers, watch this
Trusted by 5,000+ women

₹2.75 Cr spend at 3.3x ROAS

Meta and Google were managed as one blended engine: social created demand, search captured it.

Ads Tested597
Earned Budget53
Top Ads45% revenue

Audience logic

Spend follows the buyer segments that prove they can convert profitably, then feeds warm pools for repeat selling.

40,795 purchases driven

Landing pages, one-click checkout, and prepaid shifts helped convert demand into cleaner revenue.

Before Now

Post-click lift

Offer-matched pages, conversion-first PDPs, and checkout cleanup make paid traffic work harder.

What made it work

Creative velocity, sharper buyer angles, stronger remarketing, and better post-click conversion worked together instead of operating in silos.

What to look for

If your ads get attention but revenue does not scale cleanly, the bottleneck is usually inside the hook, offer, landing page, or budget logic.

Results

The outcome worth remembering

The brand did not just spend more. It built a stronger acquisition system that converted attention into revenue.

Net revenue grew from ₹4.84 Cr to ₹9.01 Cr.
Founder-led and UGC video drove roughly 64% of ad revenue.
40,795 purchases were driven.
100M+ impressions were delivered.
Free Growth Audit

Find the next result hiding inside your account

If your brand has demand but scale feels inconsistent, FlashReach can identify the creative, media, and conversion levers most likely to unlock the next stage.

Creative gaps

Which angles are fatigued, missing, or ready to scale.

Media waste

Where spend is leaking across campaigns, audiences, and placements.

CRO leaks

Where landing pages, PDPs, offers, or checkout are lowering return.

Scale plan

What to test first, what to cut, and what deserves more budget.

Let's do this for your brand

Growth wasn't a budget problem. It was a creative problem.

FlashReach builds performance systems for ambitious D2C brands across ads, creatives, CRO, and retention. Start with a focused growth audit.

- FAQs

FREQUENTLY ASKED

Everything you need to know
before working with us.

We work primarily with D2C brands that are already spending ₹2L+ per month on Meta ads and have confirmed product-market fit. Our sweet spot is brands doing ₹50L–₹5Cr annually that are ready to scale profitably , fashion, beauty, skincare, home, health, pets, and more.

We start with a free 30-minute growth audit where we review your current ad account, funnel, and creative setup. From there, we present a clear growth plan. If we're aligned, onboarding takes 5–7 days , after which we move fast. Most clients see meaningful improvements in ROAS or conversion rate within the first 30–45 days.

We don't believe in fake guarantees. What we do promise is a rigorous, proven system, the same one that's driven ₹100 Cr+ in revenue across 100+ brands. We're transparent about what's working, what isn't, and what we're doing about it. You'll always know exactly where your money is going and why.

Most agencies manage your ads. We engineer your growth. That means we go beyond the ad account , we look at your creative, your offer, your landing page, your AOV, and your retention. We treat performance as Creative + CRO + AOV + LTV, not just ROAS. We're also founder-led, which means you get senior attention , not a junior account manager.

We work on monthly retainers. There's no lock-in, we earn your trust month to month. Our minimum engagement is typically ₹2L/month in ad spend with a management fee on top. Reach out and we'll find a structure that works for your stage.

Our pricing structure varies depending on the brand, the scope of work, and the channels involved. We'll share full details once we understand your requirements better , reach out and we'll put together a structure that makes sense for your stage and goals.

We do provide static and carousel content, along with curated AI Videos. However, we do depend on the brands to share us the In House, UGC, & Founder led videos as per our requirements & suggestions.

Real Brands, Real Results

What Our Clients Say

We Are Proud of the Works We've Done.

Join 100+ brand founders who chose to scale profitably. Start with a free 30-minute growth audit, no commitment, no pitch deck, just honest insight on where your brand can grow.